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Adding Products in WooCommerce: Simple & Variable Products

This article explains how to add products to your WooCommerce store. We’ll cover both simple products (single version items) and variable products (products with options like sizes, colors, or different prices).

Carol Jabbour avatar
Written by Carol Jabbour
Updated over a month ago

1) Add a Simple Product

  1. Go to WordPress Dashboard → Products → Add New

  2. Enter product details:

    • Title: Product name (e.g., “Classic T-Shirt”)

    • Description: Main product description (appears on product page)

    • Short Description: Appears near the product title and price

  3. Set product categories and tags in the right sidebar (helps organize products)

  4. Upload Product Image (main image) and optional Product Gallery images

Product Data → Simple Product

In the Product Data box:

  • General: Set Regular Price (and optional Sale Price)

  • Inventory: Manage stock (SKU, stock quantity, stock status)

  • Shipping: Add weight, dimensions, shipping class

  • Linked Products: Upsells & Cross-sells (optional)

  • Attributes: Add product info like material or brand (optional for simple products)

Click Publish or Update to update or to make the product live.


2) Add a Variable Product

Use variable products when an item has options (size, color, style) with different stock or prices.

  1. Go to Products → Add New

  2. Enter product title, description, categories, tags, and images (as the simple product)

  3. In the Product Data box, select Variable Product from the dropdown

Step A: Create Attributes

  • Go to Product Data → Attributes

  • Add new attribute (e.g., Size, Color)

  • Enter values separated by “|” (e.g., Small | Medium | Large)

  • Check Used for variations

  • Save attributes

Step B: Create Variations

  • Go to Product Data → Variations

  • From the dropdown, choose Add variation → Create variations from all attributes

  • WooCommerce generates all combinations (e.g., Small–Red, Medium–Red, Large–Red, etc.)

For each variation:

  • Set Regular Price (required) and Sale Price (optional)

  • Manage Stock (optional per variation)

  • Add Variation Image if needed

  • Set Shipping details if different per variation

Step C: Save & Publish

  • Click Save Changes

  • Click Publish or Update to update or to make the product live.


3) Common Troubleshooting & Tips

  • Variations not showing? Make sure attributes are marked as “Used for variations.”

  • Price missing? Each variation needs its own price.

  • Image confusion? Assign variation images so customers see the correct option selected.


4) Short FAQs

Q: Can I convert a Simple Product to a Variable Product later?
A: Yes. Change the Product Data dropdown to Variable Product and set up attributes/variations.

Q: Do I need separate products for colors and sizes?
A: No. Use a Variable Product to manage them under one listing.

Q: Can I bulk-edit prices for variations?
A: Yes. Use the “Bulk actions” menu in the Variations tab.

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